Monday 22 March 2010

Colours

Colours are key to get a good design and look on the website, you have to be careful on clashes of the colours and it needs to look stylish and classy with the right colours. Below is a colour wheel, colors are the way our brain, by use of our eyes, interprets electromagnetic radiation of a wavelenght between 350 and 750 nanometers.

Below on the spectrum it shows that different colours have different nanometers, Electromagnetic radiation with a wavelength of over 750 nm is called infra-red, and radiation under 350 nm is ultra-violet.

Primary colours
This is a 3 pigment colors that can not be mixed or formed by any combination of other colors. All other colors are made by these three colours and they are red, yellow and blue.

Secondary colours
These colours are made up from mixing the primary colours together, the colours produced would be purple, green and orange.

Tertiry colours
These are colour that are formed by mixing primary and secondary colours together, it makes colours such as yellow-orange, red-orange, red-purple, blue-purple, blue-green and yellow-green.

Colour wheels
These are very useful ways of mixing colours together and there is lots of different colour wheels like shown below.

Analog colours
These colours are adjacent to each other on the colour wheel. One of the colours is called the dominant colour (the main colour) and the others are used as enrichment colours (background colours).

Complementary colours
This is where it has to colours that are opposite each other in the colour wheel, This looks best when you take a warm colour against a cool colour, for example, red versus green-blue. This scheme is intrinsically high-contrast so it looks good and stands out.

Split complimentary colours
This is just a slight variation of the complimentary scheme, it uses one colour and the two colours that are adjacent to that colour. This gives a high contrast and so it makes it more effective.

Triad colour
This uses three colours which are equally spaced out round the colour wheel, it is a popular colour scheme to use due to it having strong visual contrast. The triadic scheme is not as contrasting as the complementary scheme, but it looks more balanced and harmonious.

What i have chosen as my colour scheme?
I have chosen to use spit complimentary colour scheme because it is gives a high contrast between the colours. which with a website you need to make it more appealing to the audience and it make them want to look at it more.
I think I will use orange, blue and white for the text so it will stand out. Blue can represent freedom to the audience and it makes you want to help the animals. The orange stands out and contrasts againist the dark of the blue.

Monday 1 March 2010

What i am basing my website on??

what makes a good logo??
A good logo is something that is eye catching and it makes the reader look at it or want to find out more information about. It needs to have a clear message about what it is advertising, it can be mysterious but it has to show what it is about.
There is five key points to a logo that you need they are;
  • It’s describable
  • It’s memorable
  • It’s effective without colour
  • It’s scalable i.e. works when just an inch in size
  • It’s relevant to the industry in question

This is a good use of making shapes with the logo because it has used the H as a home and it looks effective and simple.