A good logo is something that is eye catching and it makes the reader look at it or want to find out more information about. It needs to have a clear message about what it is advertising, it can be mysterious but it has to show what it is about.
There is five key points to a logo that you need they are;
- It’s describable
- It’s memorable
- It’s effective without colour
- It’s scalable i.e. works when just an inch in size
- It’s relevant to the industry in question
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