A convention is a set of guidelines and informal rules to follow, but they do not have to be followed. They can be broken to catch someones eye or to stand out in a group. conventions are neeeded because it gives you something to follow and it helps to make it is easier to use. For example in a website you will always have a toolbar so that the user can easily use the website.
Why are they useful??
They are useful to help the user understand how to use the e.g. website. Especially if your target age group is for a young age group, it will have to be simple and easy to use. It makes sure that most of them follow the guidelines so if it was in a different lanuage the user would still beable to understand where everything is.
Do we have to use them all the time??
We dont have to use them all the time, if you dont use it, it will stand out and be more eye catching. If we use them all the time then we will have no individuality, and everything will be the same and it will make it boring and very samey.
An example of a website that breaks convention is this dance group ;
This still works as a good design it is eye catching and it captures the idea of dancing through the layout on the website.
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