Preliminary task - website choices

What is the websites purpose?
The purpose of the website is to inform both the students and the parents about the school and to advertise the school. This will show to current students and prospective students who are wishing to attend the school. the website also contains key dates and events that are held within the school.

Who are the audience of the website?
The audience to the website would be current students, new students looking at the school, also parents of both students attending and prospective students. Teachers would use it to advertise their subjects and promote for GCSE and A level, teachers that are wishing to transfer can also use the website to see the achievements within their subjects etc.

What does the website have to communicate?
The website has to advertise the school in its best possible way. It needs to show that the school is friendly, healthy, academically strong and opportunities for the children. It needs to show why children should choose their school to go to over other schools, it also needs to have a a sense of fun within the school. A want to learn and aim fo the best.

What will the personality of the website be?
The personality with have both informal and formal parts to it, the layout should be clear and easy to read and understand. It needs be written in proper english instead of shorting the words because it has a massive readership from parents to teenagers. But it also has to be relaxed and positive towards the school, so it is advertising the school. It needs to attract both parents and students to the school.