Photography, Composition and Non verbal communication

When I make my website i will need orginal photgraphs and videos on it so i am going to do some reseach in to photography and how it is potrayed to the reader. There are certain rules within taking photos that you need to follow to get a good picture.

Eye flow
This is a techniquie so the viewer can see all the picture, it makes the viewers eye travel along with the photgragh so they see the whole picture. Every bit in the picture takes you on to another bit so it taking you on a journey through the picture.

Dominant element
This is where there is one main object/person in the picture and that object/person is the focus of the picture. It is usually the centre of the picture and the main focus.

Simplicity
This is used to single out a item or items, they only use what is essential for the image to look good enough.

Balance
The balance within a picture is key for its outcome, is it symmetric or asymmetric, subtle or obvious.

Diagonal rule
One side of the picture is divided into two, and then each half is divided into three parts. The adjacent side is divided so that the lines join together the resulting points form a diagonal frame.

The rule of thirds
The Rule of Thirds is based on the fact that the human eye is naturally drawn to a point about two-thirds up a page. Crop your photo so that the main subjects are located around one of the intersection points rather than in the center of the image:

The picture above is almost dead in the middle of the picture so there is wasted sides round the outside of it. This makes it uninteresting so I believe that I need to change it to make it more interesting. I can use the line of three grid to crop the picture so the wasted space is not there anymore. If crop the picture the flower will be off centre which makes the picture more interesting and mysterious, and makes the flower the main attention of the picture. Below is a different picture where the flower is from a different angle.

I cropped this picture which makes it look more interesting the line of three is where u divide the frame in to thirds, the points of the grid where the subject should be placed in order to be most interesting . The middle of the flower is directly lined up with the focusing points. Any one of those four points is a great place to frame your subject.

Non verbal comminication
Expression - this is cultural codes that are instictly recognised when you see it.

Eye contact - directly looking at the or towards the consumer or involved within the scene of the advert.

Clothes - These are important to show to the audience and it potrays what the person is like.

Pose-static or active - It works with emotion and this can also be symbolic of a status.

Body movement - This relates to the way the person is moving

Positional communication- This is the relationship between the actors in the frame of the picture this resembles where they are enermies or friends depending on how they are placed within the picture. Also status can be shown.

Reciprocal - This is a way of showing a relationship where the two people are in each others attention

Divergent -Each persons attention is diverted away from each other showing a relationship that they dont get on well.

Object - The people have their focus on a certain object which is the centre of the photo.

Semi-reciprocal- One of the people within the picture their attention is concentrated on the other, whose attention is elsewhere.